Built for the session, not the log.

Structur started with a frustration.

As a dedicated runner, I spent years using training platforms that were powerful but often felt outdated, overly complicated and built around the software rather than the people using it. Coaches deserved better tools, and athletes deserved a simpler experience.

So I decided to build it.

I’m John McCurdy, the founder of Structur. I’ve spent years training, racing and learning what it really takes to improve as an endurance athlete. I’ve run a 2:55 marathon and had the privilege of qualifying for and racing the Boston Marathon — experiences that have taught me as much about setbacks, consistency and patience as they have about performance. That perspective shapes every decision we make, from the features we build to the way the product feels to use.

Structur isn’t here to replace great coaches with AI or algorithms. The best coaching has always been built on expertise, trust and relationships. Our job is to create the platform that helps coaches deliver that experience more effectively, while giving athletes a modern, intuitive home for their training.

We’re building the software I always wished existed: clean, thoughtful and designed to help people focus less on technology and more on performance.